UTM Martial Arts Designs
UTM Martial Arts (UTMMA) is a student group I founded in my third year at the University of Toronto. In the initial stages, I developed a logo to kickstart a brand identity, and in later months, designed merch for the executive team and general members to represent our built community. Learn more about UTM Martial Arts below.
Digital illustrations, Adobe Photoshop, and Adobe Illustrator
Logo Design
The UTMMA logo blends clean, modern lines with dynamic shapes that offer both strength and fluidity, which are some of the many core elements of mixed martial arts. The silhouetted figure is recognizable at any size, representing the MMA community in its pose. The serif lettering adds a sense of tradition and trustworthiness, showing that while the club is a student-run initiative, reliability and professionalism are still important to us.
Hoodie Designs
UTM Martial Arts’ hoodies were designed with both creativity and budget in mind; as a newer club, our funding was limited. I explored many design iterations, some more elaborate than others, but ultimately opted for a simpler look that could be worn by anyone, on an everyday basis. I reworked the logo for the back of the hoodie, adding more graphic elements to create a design that feels both distinctive and easy to wear.
Scroll through the slides below to see the designs.
